New bike and the cost of doing bussiness

Tallahassee has some problems, every city does, and by most measures they're small. Tally doesn't have LA's gang problem, NO's water, or even Seattle's rain. Tally has a road bike shortage. Gasp! As is the case with any shortage, the price of road bikes increases until quantity demanded falls to a point where supply and demand are stabilized. Welcome to Econ 101. The problem is, you (the blog reader) and I (the blog writer) think that road bikes should be valued at a certain point. The GBP is built on this. The market doesn't agree, thus forcing us to raise prices to compensate for increasing costs. Why the long winded explanation? Because we have a new road bike in the shop! WOOT! Unfortunately it's only one and it's not the high end model we had all hoped. On the brighter side, it's a very nice Panasonic mid sized men's bike with 15 speeds. We're pricing it at $150 for two reasons. 1) It's below our cost and 2) we're pissed that the Braves are 7 games out and tied with the Marlins. Oh, and we want to provide good bikes at the most reasonable price we can. But mostly the Braves part.